Building a brand
Module 5 of the IPA Diploma is about creativity, you’re challenged to create a ‘brand to live by’ either by creating a completely new brand or refreshing one that already exists. I decided to refresh...
View ArticleExploiting the implicit
My final essay from the IPA Excellence Diploma was published today in Campaign magazine. Called ‘Exploiting the implicit’ it looks at the importance of the signals brands create implicitly through...
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